Alton Property Partners – Our Brand

Last week at the Bucks Property Meet I had the opportunity to listen to a truly inspirational speaker – BJ Cunningham. He shared the story of his businesses and was both captivating and amusing. His passion for his subject oozed out of him as he shared some very simple, yet profound messages.

‘A Brand’ is not a logo, a name or a pantone colour, a brand is a promise. A brand exists in the minds of customers’
So…‘what matters most is what people believe about you’

Taking this into consideration the ultimate message to those in the room was clear – we should ‘love our customers and stay close to them, after-all your customer is part of your business’.

He left us with no doubt that being able to communicate your key message to your customer clearly is essential. We should be able to answer the following:
 What’s your point?
 Why should anyone care?

I feel extremely strongly about my Alton Property Partners Brand, but listening to BJ talk set me the challenge of thinking what is my exact promise? How can I capture in a couple of sentences the true essence of what I do and the value I add?

So here is my attempt to answer – Alton Property Partners, what is your point and why should anyone care?

Alton Property Partners is a  ‘hands- free’ property investment solution – utilising the knowledge and time of experts to source and refurbish ‘below market value’ property in Nottingham.  The focus is on supporting busy professionals,  so they can benefit from building an asset base of income generating investment property, stress free.’

Ummm I’m sure BJ would look at this and say ‘there is room for improvement’…but it’s a start and I can get perfect later!

Anyway understanding the British approach of ‘once bitten twice shy’, the fact that two of my investors have commissioned Alton Property Partners to build them an asset base, with a portfolio of 8 and 4 investment properties respectively, (with one of them even introducing me to their friend), is great feedback that we are delivering on our promise, and truly adding value to our customers!

Gill Alton

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Gill Alton is the founder of Alton Property Partners, which provides a comprehensive and personal Property Portfolio Building Service for investors in the UK.

Alton Property Partners manage the entire investment process, from sourcing property at a discounted value, co-ordinating the Mortgage, arranging the refurbishment, right through to ensuring it is ready for the rental market.

The service is specifically aimed to support those who recognise the value of a UK investment portfolio, but lack the time, or knowledge to be able to invest for themselves because they are full time employees or Business Owners. With full consultation and comprehensive financial analysis, clients can be assured that their portfolio of strong yielding properties will be built to exacting standards and they will be kept up to date every step of the way.

Having been involved in property for 16 years Gill has built a personal portfolio for her family, and in addition to Alton Property Partners, runs a Property Mentoring Business, Venus Property Mentoring which focuses on supporting new investors onto the investing ladder. Having originally left the Corporate world to be a Qualified Mortgage Broker, Gill’s husband now focuses on their family Mortgage Brokerage in Maidenhead – Alton Mortgages.

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  1. beckie October 17, 2012 at 6:33 pm #

    You are great at getting the learnings you need to move forward Gill. I 100% believe that you and your companies will continue to provide excellent value for all of your customers. Although I am a friend, you are still an inspiration to me

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